سياسة الخصوصية

Privacy Policy – Sesame World

Last updated: October 25, 2025

At Smsmworld, we are committed to protecting the privacy of our customers and website visitors.
This Privacy Policy is intended to explain how we collect, use, and share your personal information when you use our website or services.
By using smsmworld.com, you agree to the terms of this policy.

1. Legal Basis for Data Processing

At Sesame, we collect and process your personal data based on the following legal grounds:

1. Contract Performance:
   We process your data as necessary to fulfill and execute the contracts between us and you,
   such as processing orders, completing payments, shipping products, and providing after-sales service.

2. Consent:
   We rely on your explicit consent when we use your data for direct marketing purposes,
   such as sending promotional offers, email newsletters, or communicating via text messages.
   You may withdraw your consent at any time without affecting the lawfulness of processing that took place prior to the withdrawal.

3. Legitimate Interest:
   We sometimes process your data based on our legitimate interests,
   such as improving the user experience, developing our products and services, and preventing fraud or misuse of the website.
   We always ensure that this processing does not conflict with your rights and freedom of privacy.

2. The information we collect

First: Personal information you voluntarily provide to us

When you register, make a purchase, or contact us, we may collect information such as:

• Full Name

• Email address

• Phone number

• Shipping and Billing Address

• Date of Birth (optional)

• Payment information (such as a credit card number or bank account number; we do not store this information on our servers)

Second: Information Collected Automatically

When you visit our website, certain technical information is collected automatically, such as:

• Your IP address

• Browser type and operating system

• The pages you visit on the site

• How long you spend on the site and the links you click on

• Device type (computer, phone, tablet) and device ID

4. Data Retention Periods

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or to comply with legal and accounting obligations. These approximate timeframes include:

• Order and invoice data: This data is retained for 5 to 7 years in compliance with legal and tax requirements.

• Marketing data and offers: We retain this information until you withdraw your consent or request that it be deleted.

• Customer service and technical support records: We retain these for 24 months from the date of the last contact.

• Data for inactive accounts: This data is automatically deleted three years after the last activity, unless you request otherwise.

After the retention period ends, the data is securely deleted or anonymized so that it cannot be linked to any individual.

5. International Transfers and Data Protection

Your personal data may be transferred to or stored outside the Arab Republic of Egypt if we use service providers (such as payment systems, cloud hosting providers, or shipping companies) located in other countries.

We assure you that any transfer of data outside of Egypt is carried out in accordance with international legal standards, through:

• Use Standard Contractual Clauses (SCCs) to protect your data.

• Ensure a level of protection equivalent to that adopted in Egypt and the European Union.

• We require our partners to adhere to strict data protection agreements that ensure your information is not used for any unauthorized purposes.

6. Your Data Protection Rights and the Request Process

We respect your full rights regarding your personal data, and these rights include:

1. Right of access: You can request a copy of the data we hold about you.

2. Right to rectification: You may correct any inaccurate or outdated information.

3. Right to erasure (right to be forgotten): You may request that your data be completely deleted at any time.

4. Right to restrict or object to processing: particularly for direct marketing purposes.

5. Right to data portability: You may request that your data be transferred to another provider, if technically feasible.

To exercise any of these rights, please contact us via the email address designated for privacy requests:
care@smsmworld.com

Our team will verify your identity to ensure data security and will respond to your request within 15 business days.

(Cookies)

The Sesame World website uses cookies to improve your browsing experience, measure performance, and personalize content.
The cookies we use fall into the following categories:

1. Essential: Required to operate the website and its shopping cart and payment functions.

2. Analytics: To understand how visitors use the site and improve it.

3. الإعلانية: لتقديم إعلانات مخصصة استنادًا إلى اهتماماتك.

When you visit the site for the first time, a cookie consent banner will appear, allowing you to:
Accept all cookies
Reject non-essential cookies
Manage your settings according to your preferences

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8. How We Use Your Information

We use your information for the following purposes:

1. Providing and Improving Services:
   To process your orders, confirm payments, deliver products, and improve your shopping experience.

2. Contacting You:
   To send order updates, technical support messages, or promotional offers from Sesame World.

3. Marketing (with your prior consent):
   We may send you notifications or messages via email or WhatsApp about new offers or featured products.
   You can unsubscribe at any time by clicking the “Unsubscribe” link or by contacting us directly.

4. Legal Compliance:
   We reserve the right to disclose your information when necessary to comply with laws or to comply with orders from government authorities.

9. Sharing Your Information

We share your information only in the following cases:

• With service partners:
  Such as shipping companies, payment processors, and technology providers who help us operate the website or deliver orders.
  We ensure that all these parties maintain the confidentiality of the information and use it solely for the purpose of providing the service.

• With law enforcement agencies:
  If we are required to do so by law or by an official court order.

• In the event of a merger or acquisition:
  In the event of a merger, sale, or acquisition of Alam Sesame, your information may be transferred to the new owner, who will be bound by this Privacy Policy.

10. Protecting Your Information

We implement a range of security measures to protect your personal data from unauthorized access or use, including:

• Encryption of communications via the secure SSL protocol.

• Data is stored on secure servers in certified data centers.

• Restrict access to sensitive data to authorized employees only.

11. Customer reviews and user-generated content

We welcome feedback and reviews from our customers because they help us improve our products and the shopping experience on our website.
By submitting any review, comment, photo, or content to the Alam Sesame website or through our channels (such as email, WhatsApp, or social media),
you automatically grant us a perpetual, royalty-free, worldwide, non-exclusive, and sublicensable license to use such content for the following purposes:

1. View on our website or in our apps.

2. Use it in marketing campaigns and advertisements (online or in print).

3. Reposted on our official social media pages.

However, the Sesame World Store is committed to the following:

• Do not post any content that contains sensitive personal information without your express consent.

• The option to hide or abbreviate the customer's name to protect their privacy.

• Delete or modify any content at the request of its owner at any time.

By submitting content, you agree to these terms and confirm that the content you are submitting is your original work and does not infringe on the rights of any third party.

We appreciate your trust and your feedback, and we always use them to share authentic experiences that respectfully reflect our customers' perspectives.

12. Children’s Privacy

The Sesame World website respects children’s privacy,
and we do not knowingly collect any personal information from children under the age of 13.
If we discover that we have collected information from a child without parental consent, we will delete it immediately.

13. Links to Other Websites

Our website may contain links to external websites (such as shipping companies or payment gateways).
We are not responsible for the privacy policies or content on those websites, and we recommend that you read their privacy policies before providing any personal information.

14. Data controller:

The entity responsible for collecting and processing your personal data is Smsm World, a legally registered company operating through its official website: smsmworld.com For any questions regarding data protection, please contact us by email: care@smsmworld.com

15. Reporting Security Incidents

Although we are fully committed to protecting your data, cyber incidents beyond our control (such as a potential breach or leak) may occur. In the event of a security breach that could potentially affect your privacy, Alam Sesame is committed to notifying you within 72 hours of discovering the incident, explaining the nature of the breach and the measures taken to protect your data.

16. Changes to the Privacy Policy

We may update this Privacy Policy from time to time to reflect legal or operational changes.
Any changes will be posted on this page, with the date of the last update shown at the top.
We recommend that you check this page periodically to stay informed.

17. Contact us

If you have any questions or concerns about our privacy policy, you can contact us at any time via:

Email: care@smsmworld.com
Phone / WhatsApp: +201002600717

Sesame World – Because your trust is the foundation of our success.