Privacy Policy

Privacy Policy – Smsm World

Last updated: October 29, 2026

At Smsm World, your trust matters more to us than any fragrance, which is why we handle your personal data with the utmost care and confidentiality. This policy explains what data we collect, how we use it, who we share it with and what your rights are.

By using smsmworld.com or any of our services, you agree to this policy.

1. Who is responsible for your data

Your data is collected and processed by the Smsm World store, owned by "Alam Simsim for Commercial Agencies" (عالم سمسم للوكالات التجارية), located at 5 Al-Moahda Street, next to the Faculty of Specific Education, Mit Ghamr, Dakahlia, Egypt.

We handle your data in accordance with Egyptian law, including Personal Data Protection Law No. 151 of 2020.

2. Data we collect

Data you provide to us

  • Your name, mobile number and email address.
  • Shipping and billing addresses.
  • Your order details, purchase history and loyalty points.
  • Your messages with us via WhatsApp, email or phone.
  • Deposit transfer details (such as the wallet or account number the amount was sent from).
  • Your reviews, comments and photos, if you send them to us.

Payment data

Online payments are processed through the certified payment gateway Paymob. We never see or store your card number or full card details.

Data collected automatically

  • IP address, device type, browser and operating system.
  • The pages you visit, the products you view, the links you click and the length of your visit.

This data is collected through cookies and tracking tools (see section 6).

3. How we use your data

  • Fulfilling your orders: confirming, preparing and shipping them and handling payment.
  • Customer service: answering your questions and handling returns and exchanges.
  • Loyalty program: calculating and redeeming your points.
  • Marketing: sending offers and new products, with your consent (see section 7).
  • Improving the website and shopping experience and measuring our ad performance.
  • Security: preventing fraud and misuse of the website.
  • Legal compliance, such as keeping invoices and accounting records.

4. Legal basis for using your data

  • Performance of a contract: when you order from us, we need your data to deliver your order.
  • Your consent: for direct marketing; you can withdraw your consent at any time.
  • Legitimate interest: to improve our services and protect the website from fraud, without overriding your rights.
  • Legal obligation: to keep records required by law.

5. Who we share your data with

We never sell your data to anyone. We only share it with the parties we need in order to serve you, and only to the extent necessary:

  • Shopify: the platform our store runs on, where order data is stored.
  • Paymob: to process online payments.
  • Bosta: to deliver orders and collect returns (name, address and mobile number).
  • Advertising and analytics platforms: such as Meta (Facebook and Instagram), Google and TikTok, to measure ad performance and show you relevant ads.
  • Authorities: if required by law or a court order.
  • In the event of a merger or sale: data may be transferred to the new owner, who will be bound by this policy.

6. Cookies & tracking tools

We use cookies and tracking tools such as Meta Pixel, Google Analytics / Google Ads and TikTok Pixel, grouped as follows:

  • Essential: to run the website, the cart and checkout.
  • Analytics: to understand how visitors use the website and improve it.
  • Advertising: to measure our ad performance and show you ads that match your interests.

You can control or delete cookies from your browser settings, and manage the ads you see from the ad settings in your Meta, Google or TikTok account. Disabling some essential cookies may affect how the website works.

7. Marketing messages

  • We send offers and new products by email, WhatsApp or SMS only if you have agreed.
  • You can unsubscribe at any time using the unsubscribe link or by contacting us directly.
  • Unsubscribing from marketing does not stop order-update messages.

8. Data storage & transfers

  • Store data is hosted on Shopify's servers, which may be located outside Egypt, and some service providers such as advertising platforms process data outside Egypt.
  • We only work with trusted service providers that are committed to protecting data and not using it for any purpose other than the service provided.

9. Protecting your data

  • All connections to the website are encrypted with SSL.
  • Online payments go through a certified payment gateway, and card details never reach us.
  • Access to data is limited to authorized staff only, and only as far as their work requires.

10. Data retention

  • Orders and invoices: for the period required by tax and accounting laws.
  • Marketing data: until you withdraw your consent or ask us to delete it.
  • Customer service records: 24 months from the last contact.
  • Account data: for as long as the account exists, or until you ask us to delete it.

After that, data is securely deleted or anonymized so that it can no longer identify you.

11. Your rights

  • Access: request a copy of the data we hold about you.
  • Correction: correct any inaccurate or outdated data.
  • Deletion: request deletion of your data, except what the law requires us to keep (such as invoices).
  • Objection: object to the use of your data for marketing at any time.
  • Withdrawing consent: at any time, without affecting processing carried out before.

To exercise any of these rights, email us at care@smsmworld.com. We will first verify your identity to keep your data safe, and we will respond within 15 working days.

12. Reviews & content you share

  • When you send us a review, photo or purchase experience through the website or our channels, you grant us a free, non-exclusive license to display it on the website and use it in marketing.
  • We will not publish any personal data or phone number without your explicit consent, and you can ask us to hide or abbreviate your name.
  • If you ask us to delete your content, we will stop using it and remove it from the website and our official pages.
  • By submitting content, you confirm that it is your own and does not infringe anyone else's rights.

13. Age

The website and purchases from it are available only to people aged 18 or older, as stated in our Terms & Conditions. We do not knowingly collect data from anyone under 18, and if we discover we have, we delete it immediately.

14. Links to other websites

Our website may contain links to external websites (such as the payment gateway or shipment tracking). We are not responsible for their privacy policies and recommend that you review them.

15. Security incidents

Despite all our security measures, if a breach occurs that may affect your data, we will notify you within 72 hours of discovering it, explaining what happened and the steps we have taken.

16. Policy updates

We may update this policy from time to time to reflect legal or operational changes. Any update will be published here, with the last-updated date shown at the top of the page.

17. Contact us

  • 📧 Email: care@smsmworld.com
  • 📱 Phone / WhatsApp: +20 100 260 0717
  • 📍 Address: 5 Al-Moahda Street, next to the Faculty of Specific Education, Mit Ghamr, Dakahlia, Egypt

Smsm World – because your trust is the foundation of our success.